IRED USA

Overview

IredUSA partnered with Spectiv to launch and scale a new infrared wellness e-commerce brand focused on health, recovery, and performance.

Starting from the ground up, the goal was to build a conversion-focused website, create a premium brand presence, and drive profitable customer acquisition through paid social media campaigns.

Over a two-month period, Spectiv developed the full website experience, launched paid advertising campaigns, and helped grow the brand’s social presence to more than 2,000 followers while generating consistent online sales.

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The Challenge

IREDUSA needed an end-to-end digital growth partner capable of:

• Designing and developing a premium e-commerce website
• Creating a seamless user experience optimized for conversions
• Building brand awareness through paid social media marketing
• Increasing engagement and sales across Facebook and Instagram
• Launching and optimizing advertising campaigns profitably

As a newly launched brand, the business needed both strong creative execution and performance-driven marketing to establish traction quickly.

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What Spectiv Delivered

Website Design & Development

Spectiv handled the complete website build from strategy to launch, including:

• UX/UI design
• Conversion-focused landing pages
• Product page development
• Site architecture and navigation
• Mobile optimization
• Streamlined checkout experience
• Conversion rate optimization throughout the funnel

The website was designed specifically to communicate trust, premium positioning, and product clarity while maximizing conversion performance.

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Paid Social Media Marketing

Spectiv also managed IREDUSA’s social media marketing and paid advertising efforts across Facebook and Instagram.

Services included:

• Ad creative production
• Campaign strategy and execution
• Audience targeting
• Creative testing
• Conversion optimization
• Ongoing performance scaling

Campaigns were continuously optimized to improve engagement, reduce cost-per-purchase, and increase return on ad spend over time.

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Results

Within just two months of launch, the project produced strong measurable growth across both sales and brand awareness.

Key Outcomes

• Generated over $1,078,000+ in tracked revenue (growth period)
• Achieved paid campaign performance of 4.8X ROAS
• Website conversion rates averaged approximately 3.2%
• Significant increase in qualified website traffic
• Strong growth in engagement across Facebook and Instagram
• Built a growing social community of 2,000+ followers
• Improved cost-per-purchase through continuous optimization
• Established steady daily sales from a completely new brand launch

The combination of conversion-focused design and data-driven advertising allowed IREDUSA to establish itself quickly within the competitive wellness market.

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Client Feedback

“Elliot and his team were highly dedicated to doing a great job. They were always open to feedback and proactive in problem-solving, consistently working to find the best way forward and deliver strong results.”

“The project led to a strong increase in website traffic, higher engagement across our social media channels, and a noticeable lift in conversions and overall sales.”

“Spectiv's project management was excellent. Communication was always prompt, and they delivered on everything we agreed upon, on time.”

— Director, IREDUSA (Clutch Verified Review)

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Project Summary

Category Details: Client IREDUSA

Industry: Health & Wellness / Infrared Products

Services: Website Design, Development, Paid Social Media Marketing

Length: February–July 2021 (6 months)

Team Size: 2–5 Spectiv team members

Investment: $50,000

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